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5 Social Media Platforms and how they can benefit your Business

5 Social Media Platforms and how they can benefit your Business

5 Social Media Platforms and how they can benefit your Business

Facebook, Twitter, Linkedin, Pinterest, Instagram, Youtube, Google +, Snapchat, Tumblr, Flikr, Vimeo….and the list goes on. There is no need to be on every single one, so we’ve written a brief overview of the key players and how they can benefit your business.


Might as well start with the holy grail of social media platforms. Facebook has an extremely large and active user base from toddlers to Nanna’s and is the most powerful social media platform in the world, which means it’s great for business as you can assume your target market is on it! And almost any business can benefit from being on Facebook. But keep in mind Facebook isn’t for selling. Your fans don’t come to buy your stuff (sorry it’s true!!), instead they’re there to hang out with friends and family and be entertained, so try and keep to the 80% value /20% promotion rule.


Twitter can be described as an in the moment ongoing conversation. It’s great to reach out to people and is ideal for businesses that have a lot to say! Twitter allows you to post short text updates – 140 characters or less along with videos, images and links. It’s also a great tool for customer service.


Instagram allows users to take a picture, edit it with a digital filter, and then share it through the Instagram network and is actually owned by Facebook. What makes Instagram unique is the fact that it is pretty much entirely used on mobile smart phones. It also allows users to cross-network images with Facebook, Twitter, Pinterest, and a dozen other social media platforms. It’s great if you’re targeting millennials but isn’t for all businesses as like Pinterest it’s a visual platform.


Linkedin is a networking site and is great for growing connections as its user base is mainly made up of professionals. It’s a platform for B2B marketing not B2C. Think of it as the online version of good old fashioned networking. A lot of recruiters and job seekers use Linkedin.


Pinterest is essentially a content sharing site that predominantly has a female user base and is best for businesses with visual imagery. It allows you to display content (images and videos) in the form of pins. Pinterest is quite a niche market and the most popular categories are DIY projects, fashion, exercise, beauty, photography and food.

 Whilst it’s important for your business to have a presence on social media, the key is to selecting the right type of social media channel for your business – those that have the potential to reach your target audience.


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