20 Feb Boosting vs Campaign
This is a question that I actually get asked quite a lot in my workshops, and my consulting sessions and people aren’t quite sure what boosting a post does and a lot of people don’t actually know that you can create campaigns in Facebook and which one they should do. So, the most important thing for any type of Facebook advertising that you do is actually to create your audiences first.
Once you’ve set up your Audiences, it becomes a lot easier to boost a post or create a campaign. Boosting a post is the most simplest form of Facebook advertising. This is where you add advertising dollars to a post you have done on your Facebook page.