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5 Cost Effective or Free Marketing Tactics

5 Cost Effective or Free Marketing Tactics

5 cost effective

5 Cost Effective or Free Marketing Tactics

When you are starting out in business funds are tight and you know you need to get your business out there to generate awareness and sales. But how do you do this without having to spend a small fortune?


Here are my top 5 marketing tactics that are great for start ups and established businesses alike.


1. Contests and Giveaways

Who doesn’t love the opportunity to win something! This is a great way to drive traffic to your website, build your followers or increase your mailing list…and all for the price of your time if you’re a service based business or the cost of your product.

The key is to not give something away that doesn’t match your business. For example, I wouldn’t give an iPad or iPod away as it has no relevance to my business and guaranteed people will only enter the competition for the chance to win that prize.

Instead I might opt for 5 x tickets to my next workshop. That way I know the people who are entering have the need to come along and fit into my target audience.


2. Media

Your business has an angle, so pitch it to the media! The media are always after stories and this is where being in small business has its advantages. Reach out to local publications or create content to establish yourself as knowledgeable in the industry.

Go broader than traditional media, think podcasts, bloggers and other online publications. Sourcebottle is a great place to start, it’s where journalists and bloggers put call outs for stories they are doing looking for sources.


3. Referrals

The best form of marketing is word of mouth. Consumers believe more what their peers have to say about a business than if the business was to say the same thing. People trust personal recommendations. You could offer a discount to a customer if they refer business or build a relationship with a business and refer back to them.


4. Social Media Advertising

This is the entry point for advertising and whilst it’s not entirely cost effective, it allows you to dip your toe in the water. Set aside a monthly budget, what you’re comfortable spending and start with maybe Facebook and one campaign with one ad set (target audience.)

Facebook is more cost effective than LinkedIn advertising and offers good targeting options.


5. Networking

Nothing beats face to face communication and there are so many options for networking. Ask a few people you know if they can recommend a networking group, most groups have the option for non-members to go along once or twice to test the waters.

Make sure you like the feel of the group, it fits your needs and has your potential target audience there.

Those are just some cost effective or free marketing tactics you can try. Remember, unless you get yourself and your business out there, customers aren’t going to be able to find you.


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