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The Importance of Business Giving Back

The Importance of Business Giving Back

The Importance of Business Giving Back

Earlier this year I was asked to join the board of 100 Women – a Perth based giving circle whose mission is to ignite women’s philanthropy through the power of collective giving to advance the empowerment of all women. Previously to this I donated to various charities sporadically (I must admit mainly through door knockers) not really giving them much thought about the type of charity they were or where the money would be going. When the 100 Women opportunity came along I jumped at the chance as I resonated with the organisation and the causes it supported and knowing that my donation will have a big impact.

It got me thinking about the number of people and businesses who don’t give back and the reasons why or those like me who donated small amounts to various charities with no sense of gratification or fulfilment. Whether you donate money or time, giving back is beneficial–and not just for the recipients. Research has shown that the old adage, “it’s better to give than to receive” is true after all.

Giving back doesn’t have to be monetary either, it can also be time you volunteer. Your biggest and sole reward when giving back is the realisation that you’ve made a positive if not significant change in someone’s life. It helps you grow as a human being. And that should be enough of a reason.

I’m very surprised by the number of businesses that don’t give back in some way. (On the flipside I do know of a lot of small business that supports charities) I was reading the weekend newspaper in the insert magazines a big event was being promoted with a list of some 20 corporate sponsors. Now these companies would have paid for the right to be associated with this event (and I bet it would have been a significant amount) as sponsors and yet when I started looking at their company websites only 2 of them had a mention of a charity/cause they supported.

Successful businesses are more often than not rewarded with financial gain, yet they’re happy to spend money on a sponsorship that they feel will benefit their business but not for a charity or not for profit organisation. What they may not realise is that business can benefit from giving to charitable causes.


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