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Help Me HR – Facebook Advertising Campaign

Facebook Advertising Campaign

The Brief

Help Me HR are your one stop shop for personal HR advice and support – for individuals, managers and HR managers. The directors wanted to improve their social media presence and reach particular industries with their specific advice and tailored solutions. They work with a number of clients in the mining industry and wanted to set up a dedicated campaign on Facebook which targeted FIFO workers needing HR advice.

The Outcome

In addition to managing their Facebook business page daily, Gloss Marketing Communications created a Facebook Advertising Campaign that used specific demographics to attract users that fitted the client’s requirements for targeting FIFO workers in the Mining Industry.
We created a landing page where people were directed to when they clicked on the ad, where they were required to fill in detailed information to see their suitability.

The Results

The campaign was set to run for 4 weeks. It reached over 41000 people and achieved over 700 results which transpired into qualified leads for the client.