Megan and Kat believed there was a gap in the market for a platform that supported and empowered women in business in Western Australia that wasn’t a networking organisation. There are so many amazing business women who have achieved success and have advice, knowledge and their story to share yet they fly under the radar and do not get recognised.
Megan and Kat worked to create the brand, develop the strategy, plan the event series, connect with women in business who would contribute to the daily articles, build the website and more to start Behind the Brands – a hub for female entrepreneurs in WA. There are many exciting things to come for Behind the Brands including a Podcast, Video series, BTB catch-ups and the online hub.
Behind the Brands, established in October 2016 with it’s official launch in April 2017. It is a platform for women in business to come together to share advice, knowledge and inspiration no matter what stage they’re at in their entrepreneurial journey. The Behind the Brands event series showcase female entrepreneurs across a variety of industry where they share their story and tips for how they over came challenges and got where they are today. The website www.behindthebrands.com.au features daily articles from business women sharing advice from a range of topics from business, start-ups to worklife and being a mumpreneur.