Gloss Marketing Communications was born out of a need that its founder, Megan Del Borrello, saw for business owners to have the best chance of success without putting themselves under unnecessary stress or financial pressure, In the world of small business the first three years are crucial, and it’s during this period that it’s vital they invest in marketing that works and that it comes without the hefty price tag of a full service agency.
Seeing promising business ideas, heart-centred not-for-profits and talented business owners let down by the structure and ethos of larger agencies, Megan left her corporate career as the director of a digital marketing agency to start a values based agency that offers all the know-how of full-service marketing but with the end goal of fostering the growth of new and emerging businesses and ensuring that business owners understand the rapidly changing nature of the marketing space.
As Gloss’s Founder and Director, Megan’s 15 years of experience in both online and offline marketing combined with her passion for continuous learning means there’s not a lot you can throw at her that will catch her off guard. Whether it’s a new restaurant that needs its tables filled three times a night so its owner’s can realise their food-based dream or an emerging tech company that needs early adopters to get on board with their ground breaking new app, she has a talent for honing in on your desired outcome and nailing the analytical skills and the contingency planning needed to make it a reality.
One of Megan’s own key marketing strategies is a continuous commitment to keeping her finger on the pulse of the marketing, small business and not-for-profit worlds, being a member of the Australian Institute of Marketing, a Board Member and Marketing and Communications Chair of Perth based not-for-profit, 100 Women, and Director of Behind the Brands, a hub for Female Entrepreneurs in Western Australia.
A true believer that it’s the power of continuous education that will help small business and not-for-profits achieve long term sustainability, Megan dedicates a portion of her time to share her knowledge about the power of values based marketing at various seminars, business associations and private companies including the Asia-Pacific Professional Services Marketing Association, Reece Plumbing, The Mortgage and Finance Association of Australia, The Swimming Pool and Spa Association WA.
Megan is also a regular media contributor.
Lauren graduated UWA in 2016 with a Bachelor of Commerce – BCom, Marketing, after studying at the University of Cape Town, South Africa, where she hails from. Lauren started with Gloss in early 2017, after interning for Behind the Brands.